About Us

Mission Statement

Together we will strive to provide our entire customer base the service they deserve to grow their businesses, meet their business plan goals and exceed their expectations.

Background

experienced sales professionals
  • 52 years of experience in the outdoor sports industry.
    • We have successfully served the customer base in our territory for over 50 years delivering sales growth and increasing market share for the manufacturers we represent.
  • Up to date on market changes, trends & opportunities.
    • We are constantly in touch with our account base, manufacturers and have a pulse on the latest buzz in the industry.
  • “In touch” with the customer base.
    • During the ongoing industry metamorphosis, we have and will continue to effectively respond to the changing needs of our customers.
  • Full-time professional office staff.
    • We maintain a quality staff in our offices to efficiently respond to our customers needs.
  • Reputation of high quality, professional service.
    • We strive to meet and exceed our customers expectations.
  • Sales staff that uses the products we sell.
    • We believe this is an important facet in selling products developed for the outdoor market.

Components

  • 14 active full-time sales staff located throughout our territory.
  • Active field staff to promote locally.
  • 100+ Field Associates that support Key customer locations outside of our seventeen state territory.
  • 12 person service team to support the Mill’s & Blaine’s retail stores.
  • The latest in technology tools for the best in presentations, communications & service.
  • Friendly, courteous, efficient office staff.

In Summary

In the past 50 years, in spite of the changing market and ongoing consolidation that it is experiencing, we have been able to continually grow the sales of the manufacturers which we represent.

By maintaining a minimum number of lines that are balanced between Fishing, Hunting & Marine and through consistent sales effort, emphasizing effective & immediate response to our customer base and their changing needs, we have grown our annual sales to more than 42 million dollars in the past year.

We would like the opportunity to show you what we can do for you and your company.